The first Korean-American queen on RuPaul’s Drag Race and reality TV in general, season 8 standout Kim Chi melds humor into everything she does, and her brand new cosmetics line is no exception. Kim Chi burrito bowl, you’re a winna, baby.(Photo by Stefanie Keenan/Getty Images for KimChi Chic Beauty) But it captured Kim Chi’s essence, whereas Mik and Trixie’s orders paled in comparison to their outsize personae. Sure, it was the most expensive at $15.25. This was the only order that tasted joyful and indulgent, and shouldn’t we let ourselves have that during Pride of all months? Sure, all that dairy and red meat absolutely wrecked my. And crucially, and bravest of all, she said yes to sour cream, and tons of it. She painted with alllllllll the salsas on the palette instead of trying to make something “balanced” with “just one or two salsas.” We’re talking pico de gallo and corn and tomatillo and whatever the hotter one is. Kim Chi, a brave queen indeed, used white rice where the others used brown. Here is my attempt at doing a full face with shades like “guacamole” and “corn”:Ī post shared by Kim Chi we opened Kim Chi’s bowl, benefiting the Human Rights Campaign, and just when I was feeling more blah about this whole endeavor than when I watched RuPaul’s Secret Celebrity Drag Race, Kim put the Chi in Chipotle. Back in March, ELF launched a Chipotle palette, which was hilariously meant to resemble the assembly line familiar to Chipotle fans. It should be noted that this isn’t Chipotle’s first time collaborating with drag queens for a crossover promotion. Which order would come out on top, and which would bottom? We ordered in, because walking 33 minutes to the nearest Chipotle is homophobic, and found out for ourselves. Gottmik, meanwhile, has a ton of (rightful, deserved) excitement around her following her season-13 run earlier this year. Trixie Mattel is a James Beard Award–nominated queen, and she won’t let you forget it. Both Trixie Mattel and Kim Chi have their own makeup lines, and they’re both known to promote them on YouTube with hilarious food-related content, including Mukbang and vintage Easy-Bake Oven cooking experiments. But Trixie, Kim, and Mik are all queens of the sales pitch. Is it weird that Chipotle, full name Chipotle Mexican Grill, didn’t include a Latinx queen as part of this collab? Was Valentina already booked? Maybe so. Furthermore, unlike McDonald’s collabs with truly mega-mega-A-list celebrities, Drag Race queens are a level of famous where I could still plausibly buy the narrative that they designed these orders themselves. After all, each season has some sort of “branding” challenge now, where the queens have to sell a customized product (still waiting on my case of the K Special by Kandy Muse). The queen with the most orders by June 16 will get an additional $10,000 donated by Chipotle.Ī post shared by Chipotle listening! And as far as artist collaborations go, we do have high standards for RuPaul’s Drag Race alums. Drag superstars Trixie Mattel, Kim Chi, and Gottmik each designed a custom order and chose a charity of their choice for $1 of that order to go to (up to $15,000, because there’s always a stipulation). bnMt98R9n9- Trixie Mattel™ June 4, 2021Īll of which is to say … Chipotle has launched a Pride collection! Slay yaaas mama love is love, Chipotle! The only thing more extra than their support for the queer community is their guac, am I right, ladies? In the proud tradition of RuPaul Frackianna Charles, Chipotle staged its Pride promo as a free-market competition: “3 queens, 3 orders, but only 1 can be crowned Queen of Pride,” said its Instagram post. Sorry, pinto bean got caught in my throat.Ī burrito during pride. It’s a good look: They can signal and market to the wide purchasing body that is LGBTQ+ and their allies without actually * cough* putting in the real work of using their massive clout as multimillion- or -billion-dollar corporate entities to lobby for actual trans rights as they are continually threatened in America *cough*. And we’re pretty sure Claire’s doesn’t even exist anymore! Pride merch is a win for corporations. Target most certainly has a Pride collection. It seems these days everyone and their homophobic uncle is releasing some sort of Pride collection. Photo: Courtesy of Chipotle Mexican Grill The reason for the season: Brands, dummy!
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